Otis Smith (view bio), Founder and CEO, started Applied Methods with the vision of creating an enduring technology solutions firm dedicated to helping companies convert data into strategic information by applying scientific methods found in the interdisciplinary field of Operations Research (O.R.). In pursuit of this vision, Applied Methods intends to decentralize O.R. and to focus O.R.’s powerful tools on problems in non-traditional business areas for O.R. practitioners, such as revenue and marketing management.

Our Mission
Help companies achieve “top line” growth through the advancement of Operations Research (O.R.) methods in Marketing and Revenue Management and create intellectually stimulating projects for scientists and engineers who are interested in business.

Our Value Proposition

• Identify additional sources of revenue by converting customer data into strategic information
• Enhance your knowledge of each customer segment and sub-segment
• Develop targeted offers
• Match specific marketing activities with specific customer segments and sub-segments
• Align sales and marketing resources with strategic information

Our Pledge
We guarantee that our methodology will reveal ways to increase your revenue.
Applied Methods is an affiliate of Baltimore’s Emerging Technology Center with an office near Johns Hopkins University. The company is uniquely positioned to deliver Revenue Optimization Solutions because it harnesses both the power of advanced analytical methods found in O.R. and general management experience.